Why do copywriter exist?
I don’t mean, why is it a profession; I mean, why do contract copywriters get work? Writing copy is a vital part of business and personal...
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Richard Avery
Jan 21, 20201 min read
Why we forget the Preado principle
The 80/20 rule holds true in so many areas of work and productivity. It's been recognised many times over in a wrath of fields. So why do...
Richard Avery
Jan 20, 20201 min read
Yardsticks matter
While I’m quick to highlight the importance of starting, we should be looking to define success early. What does success look like?...
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